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Privacy Policy

Last updated:

Introduction

At brandnewip.com ("the Website"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use and protect your personal information when you use our Website, as well as the rights you have under the EU General Data Protection Regulation 2016/679 (GDPR) and Law no. 190/2018 on measures implementing the GDPR.

Information we collect

We collect the following personal information when you fill in a form on the Website (for example the contact form):

  • first name and surname;
  • email address;
  • phone number;
  • optionally, your company or tax ID (CUI), the trademark name, the territory you are interested in, the goods or services, and any files you choose to attach;
  • the questions and details you write in the message field of the form.

If you consent to marketing cookies, Google Ads may collect data about your visit (for example the campaign or ad that brought you to the Website and whether you sent a form or tapped the phone number), to measure how well our campaigns work and to show you Brand New IP ads on other websites (remarketing).

If you consent to analytics cookies, we collect data through Google Analytics 4 about how you use the Website (for example the pages visited, visit duration, device and browser type). Details are in our Cookie Policy.

Use of information

The personal information you provide through our forms is used solely for communication purposes. We may use your information to:

  • respond to your inquiries;
  • provide updates or information related to our services.

Analytics data is used to understand how the Website is used and to improve it. Marketing data is used to measure the results of our Google Ads campaigns and, if you agreed, to show you our ads on other websites.

Purpose of processing the data provided in the message field of the form

  • checking trademark availability;
  • proceeding with trademark registration;
  • communicating regarding trademark registration, official communications and opposition procedures.

Source of personal information

Personal information is collected directly from the data subject, namely from users of the brandnewip.com website.

For trademark availability or conflict checks, personal data is obtained from public databases typically used for this type of research. In these instances, the extended information obligations regarding data processing lie with the owners of the public databases, who act as data controllers.

We process personal data based on the following legal grounds:

  • to perform a contract with the user or to take steps at their request before entering into a contract, in line with Article 6(1)(b) of the GDPR, applicable when data subjects visiting the brandnewip.com website are interested in or intend to procure intellectual property services;
  • processing is necessary to comply with a legal obligation, applicable when personal data processing is required by relevant legal provisions;
  • processing is necessary for the legitimate interests pursued by the controller or a third party, as per Article 6(1)(f) of the GDPR, applicable when processing is needed to verify the availability of a trademark or check for conflicting trademarks at the user's request.
  • your consent, under Article 6(1)(a) of the GDPR, for analytics and marketing cookies. You may withdraw your consent at any time through the Website's cookie settings. Withdrawal does not affect the lawfulness of processing carried out before it.

Forms and message delivery

Messages sent through the forms on the Website are delivered to us by email through SMTP2GO, an email delivery service provider that processes the data on our behalf as a processor. The same provider may be used for the automatic confirmation emails sent after you submit a form. The Website does not use a chat widget.

Analytics, advertising and cookies

We use Google Tag Manager to load Google Analytics 4 (analytics) and Google Ads (conversion measurement and remarketing). These tools load only after you consent to the relevant category in the cookie banner, and your choices are passed to Google through Google Consent Mode v2. If you do not consent, analytics and marketing cookies are not set. You can also manage your Google ad preferences in Google Ad Settings. Details are in our Cookie Policy.

Data security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure or destruction.

Data retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected and to comply with legal obligations.

Profiling and automated decision-making

We do not take decisions based solely on automated processing that produce legal effects for you. If you accept marketing cookies, Google Ads may add your visit to remarketing lists in order to show you Brand New IP ads. This is a limited form of advertising profiling, based on your consent, which you can withdraw at any time.

Recipients of personal data and data transfers

  • Public authorities and institutions, for the performance of the contract or compliance with applicable legal obligations;
  • service providers who support us in managing our activity and the mandates we are empowered to perform in the course of legal trademark registration procedures, or who develop, implement or manage our IT systems, IT infrastructure or operational processes;
  • SMTP2GO, the email delivery service provider through which we receive form messages;
  • Google, the provider of Google Tag Manager, Google Analytics 4 and Google Ads, only if you have consented to analytics or marketing cookies respectively.

Where a provider processes data outside the European Economic Area, the transfer takes place only with the safeguards required by the GDPR.

Personal data controller

The personal data controller is:

Brand New Intellectual Property SRL
Trade Register no. J2019002161084
CUI (tax ID) 41306300
Str. Memorandumului nr. 20A, 500045, Brașov, Romania
Email: office@brandnewip.com
Represented by: Maria Buzea, General Manager, OSIM-accredited industrial property attorney and authorised representative before the EUIPO

Your rights

Under Articles 15–22 of the General Data Protection Regulation (GDPR), you have the following rights regarding your personal information:

  • the right to be informed about the processing operations related to your personal data;
  • the right to access your personal data; upon request, the controller shall provide a copy of the personal data undergoing processing;
  • the right to rectify inaccurate or incomplete data, including by means of providing a supplementary statement;
  • the right to obtain the erasure of your data without undue delay;
  • the right to restrict processing of your data;
  • the right to data portability;
  • the right to object at any time to the processing of your data;
  • the right not to be subject to a decision based solely on automated processing, including profiling;
  • the right to lodge a complaint with a supervisory authority.

If you wish to exercise any of these rights, please contact us.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we encourage you to review it periodically.

Contact information

If you have any questions or concerns about our Privacy Policy or the handling of your personal information, please contact us at:

Brand New Intellectual Property SRL
Str. Memorandumului nr. 20A, 500045, Brașov, Romania
Phone: +40 775 549 599
Email: office@brandnewip.com

By using our Website, you acknowledge that you have read and understood this Privacy Policy. The Website uses strictly necessary cookies and, only with your consent, analytics cookies. For more information on how these files are used, please refer to our Cookie Policy.