Introduction
This Cookie Policy explains how Brand New Intellectual Property SRL ("we", "our", "us") uses cookies and similar technologies on our website brandnewip.com. It describes the types of cookies we use, the information we collect through cookies and how we use this information. This policy also explains how you can manage and control cookie settings.
What are cookies?
Cookies are small text files stored on your device (computer, tablet or mobile) by the websites you visit. They are widely used to make websites work more efficiently and to provide information to the site owners. Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device until they are deleted manually or automatically. Session cookies are deleted once you close your browser.
Types of cookies we use
1. Strictly necessary cookies
These cookies are essential for the operation of our website. They allow you to navigate the site and use its features, including remembering the choices you made in the cookie banner. Without these cookies, the services you have requested cannot be provided. Strictly necessary cookies do not require your consent.
2. Performance (analytics) cookies
These cookies collect information about how visitors use our website, such as which pages are visited most often and whether users receive error messages from web pages. We use Google Analytics 4, loaded through Google Tag Manager, for this. The information is used in aggregate form, only to improve how our website works. These cookies are set only after you give your consent in the cookie banner.
3. Functionality cookies
These cookies allow our website to remember choices you make (such as your username, language or the region you are in) and provide enhanced, more personal features. They may also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. The information these cookies collect may be anonymised and cannot track your browsing activity on other websites.
4. Targeting / advertising cookies
These cookies are used to deliver ads more relevant to you and your interests. They are also used to limit the number of times you see an ad and to help measure the effectiveness of an advertising campaign. Usually, these cookies are placed by advertising networks with the site operator's permission. They remember that you have visited a website, and this information is shared with other organisations such as advertisers. Quite often, targeting or advertising cookies are linked to site functionality provided by the other organisation. On brandnewip.com we use Google Ads for this, to measure conversions (for example whether a visit from an ad ended with a form sent or a call) and for remarketing. These cookies are set only if you consent to this category in the cookie banner.
How we use cookies
We use cookies to:
- understand and save your preferences for future visits;
- track advertisements and analyse site traffic and user behaviour;
- compile aggregate data about site traffic and interactions to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
Consent and Google Consent Mode v2
On your first visit, the cookie banner lets you accept or refuse each category of cookies that is not strictly necessary. Google Tag Manager loads Google Analytics 4 and any other analytics or advertising tags only after you have consented to the relevant category. Your choices are passed to Google through Google Consent Mode v2. You can change or withdraw your consent at any time from the website's cookie settings; withdrawal does not affect the lawfulness of processing carried out before it.
Managing and controlling cookies
You can control and manage cookies in various ways. Most browsers accept cookies automatically, but you can change your browser settings to refuse cookies if you prefer. Here are some options:
- Browser settings: adjust your browser settings to manage or delete cookies.
- Cookie banner: adjust and control your cookie preferences using the consent banner, where you can accept or refuse each category of cookies.
Please note that disabling cookies may affect the functionality of our website, and you may not be able to access certain features.
Third-party cookies
With your consent, we use third-party cookies from Google, loaded through Google Tag Manager: Google Analytics 4, to understand how users navigate our website, and Google Ads, to measure our ad campaigns and for remarketing. You can manage your Google ad preferences in Google Ad Settings. More about how the data is processed is in our Privacy Policy.
Policy updates
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal or regulatory reasons. We will notify you of any significant changes by posting the new policy on our website.
Contact us
If you have any questions about the use of cookies or this Cookie Policy, please contact us at:
Brand New Intellectual Property SRL
Str. Memorandumului nr. 20A, 500045, Brașov, Romania
Phone: +40 775 549 599
Email: office@brandnewip.com
Cookies that are not strictly necessary are used only with the consent you give in the cookie banner, and you can refuse or withdraw it at any time.