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Brand New Intellectual Property

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What’s worth knowing about trademarks, explained by the people who register them every day.

  • Legal updates

    The SME Fund: protecting intellectual property

    EUIPO's SME Fund reimburses part of the cost of protecting trademarks, designs, patents and plant varieties. This article describes the 2024 edition; the conditions change from year to year.

  • Legal updates

    EU study: the impact of intellectual property rights on SMEs

    An EUIPO and EPO study of more than 119,000 EU firms (2013–2022) shows that firms with intellectual property rights have 24% higher revenue per employee and pay 22% higher wages. Fewer than 10% of SMEs hold such rights.

  • Registration

    Checking trademarks before you launch your brand

    A Google search won't tell you whether the name or logo you've chosen is free. A trademark availability check done before launch protects you from infringement notices, forced rebranding and costly disputes.

Let’s talk about your trademark.

The first consultation is free. We’ll tell you honestly what can be protected, how and what it costs, before you pay anything.