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Brand New Intellectual Property

Industrial property · Brașov, Romania

Your trademark, protected from idea to renewal.

A team specialised in industrial property, led by an OSIM-accredited attorney and EUIPO representative. We search, register, watch and defend trademarks in Romania, the EU and worldwide.

FreeYour first consultation, before filing, is free

Stage 02 · We search the OSIM, EUIPO and WIPO databases and tell you in writing what risks we see before you pay any filing fees.

The life cycle of a trademarkBefore filing: 01 Consultation, 02 Search. Registration: 03 Filing, 04 Examination & publication, 05 Opposition, 06 Certificate. After registration: 07 Watch, 08 Recordals, 09 Renewal every 10 years. Then the cycle starts again.010203040506070809A MARK’S LIFEYour mark®
  • Experience

    Over 10 years in industrial property

  • OSIM accreditation

    Accredited industrial property attorney

  • EUIPO representation

    Authorised representative before EUIPO

  • Offices

    OSIM · EUIPO · WIPO

How we work

One specialist, from the first call to renewal

  1. Free consultation

    We talk about your mark, products and markets, and tell you what can be protected and how.

  2. Search and opinion

    We search for identical and similar marks and give you a written opinion on the risks.

  3. Strategy

    The right mark type, Nice classes and territory for your business.

  4. Filing and follow-up

    We file the application and answer any office objection or opposition.

  5. Certificate

    The mark is registered for 10 years. You get the certificate and a calendar of deadlines.

  6. Watch and renewal

    We watch the registers, step in when needed and renew on time.

Case study · Provisional refusal

The eBagaje figurative mark: from refusal to registration

OSIM provisionally refused the eBagaje mark as descriptive, then rejected it without examining the evidence. We proved distinctiveness acquired through use, filed the appeal pro bono, and the mark was accepted for registration in classes 18 and 35.

Read the case
of proven use, since 2011
13+ years
62 pages of evidence and a radio spot
15 annexes
accepted in full: 18 and 35
2 classes

Clients

Brands we have protected

  • Comprest
  • Universitatea Babeș-Bolyai
  • Uniunea Arhitecților din România
  • Wingravity
  • Pharma Cloud
  • Greenberry
  • Celltech
  • Imsat
  • Loomax
  • Diferit Haus
  • Leon Beach
  • Bee Clean
  • IT University
  • Rapid București
  • Kronax
  • Power Space
  • Hozette
  • Veganzza
  • Farmacia Apicolă
  • Federația Sănătatea
  • Agromarket
  • Agrocultura
  • Mabo
  • Sun Payments
  • Microanalytics
  • Carddinale
  • On Top Chalet
  • Comoara Munților
  • Hive 25
  • The Cryptobanker
  • Li.LAC
  • Kub Kubato

Testimonials

What clients say

All testimonials

„Professionalism and promptness at every stage, detailed and clear advice, and the best solutions for the short and long term.”

Estera-Alina IbănescuMarketing & PR Director, Comprest
Read the full review

„The collaboration with Brand New Intellectual Property in registering and renewing our company’s trademark was excellent. The team showed professionalism and promptness at every stage, giving detailed, clear advice on all our questions, as well as the best solutions for the short and long term. We also appreciated their willingness to travel to the client’s location to understand their exact needs. We highly recommend them!”

„Thanks to her, I protected my trademarks efficiently in two extremely competitive niches.”

Cristina Dogaru-UlieruFounder, Bright Communication & Coaching
Read the full review

„Working with Maria from Brand New IP exceeded my expectations every time. Her professionalism and dedication were clear from our first conversation. I particularly appreciated her attention to detail, relevant advice and personal approach. Thanks to her, I protected my trademarks efficiently in two extremely competitive niches. I confidently recommend Brand New IP.”

„The team handled trademark protection end to end, from the availability search to filing and monitoring.”

Alina M.Fusion Supply SRL
Read the full review

„I had an excellent experience working with Brand New Intellectual Property. Their team handled the whole trademark protection process from start to finish – from availability searches to filing with OSIM/EUIPO/WIPO and monitoring afterwards. Throughout, I got clear explanations, quick updates and solutions tailored to our needs. Their professionalism shows in how they combine specialist advice with integrated registration and renewal services, saving us time and money. I recommend Brand New IP to any entrepreneur who wants to secure their brand with a prompt, friendly, results-oriented team.”

Trademark watch

Registration is only the first step.

OSIM and EUIPO won’t tell you when someone files a mark similar to yours. We watch your mark at OSIM, EUIPO and WIPO and step in when needed.

from 40 EUR / month / mark + VAT

See the subscription

Team

A small team you know by name

Every client has a dedicated specialist. Maria Buzea, OSIM-accredited industrial property attorney and EUIPO authorised representative, oversees every case with our team of IP Specialists.

Meet the team
Maria BuzeaOSIM-accredited industrial property attorney · EUIPO authorised representative

For agencies

Building brands for clients? We check the name while it’s still on the drawing board.

Resources

What’s worth knowing about trademarks

All articles

FAQ

Short answers to the questions we get most

All questions

What is a registered trademark?

A trademark is the sign customers use to recognise your goods or services: a name, a logo, a slogan, sometimes a shape or a sound. Once registered with OSIM, EUIPO or through WIPO, it gives you the exclusive right to use it for the classes you chose and to stop anyone using an identical or similar sign. Protection lasts 10 years and you can renew it as many times as you like.

What is the difference between OSIM, EUIPO and an international registration?

OSIM registers trademarks that are valid in Romania only. EUIPO grants the EU trade mark: one application, valid in all 27 member states. An international registration through the Madrid System, run by WIPO, starts from a Romanian or EU mark and extends it to the countries you pick. For countries outside the Madrid System we work with correspondent agents. The right choice depends on where you sell today and where you plan to go.

My company name is registered and I own the domain. Do I still need a trademark?

Yes. A company name registered with the Trade Register and a domain bought from a registrar give you no trademark rights. They won't shield you from an opposition or a cease-and-desist letter from someone who already owns a similar mark. Nor do they let you stop a competitor who puts your name on their products. Only a registered trademark gives you that right, for the classes it covers.

How much does registering a trademark cost, and what does the listed price include?

Our fee for an OSIM filing is RON 1,850 + VAT with one Nice class included, plus RON 146 + VAT for each extra class. It is the same for every mark type. For EUIPO, the fee is EUR 700 + VAT with one class included, plus EUR 50 + VAT per extra class. Official fees are paid separately and carry no VAT. Responses to refusals and oppositions are billed at EUR 120 / hour + VAT.

Is the first consultation free?

Yes. Your first conversation with us costs nothing. You tell us about your name or logo, where you sell and what you have planned, and we explain your protection options and the costs to expect. It is the only free service: everything else, from availability searches to filing and trademark watch, is paid. Our fees are on the Costs page, and you can ask for a quote for anything not listed.

How long does trademark registration take?

As a rough guide, an OSIM application with no oppositions or objections usually reaches registration in 6–9 months. At EUIPO it usually takes 4–6 months if nobody opposes. Through the Madrid System it can take 12–18 months, depending on the countries designated. An opposition or a provisional refusal adds a few months. Your filing date counts from day one: from then on you have priority over anything filed after you.

Contact

Get in touch

Tell us briefly about your trademark. We’ll call or write back.

Hours
Monday – Friday, 9:00 – 17:00